Cosmetic Surgery An Accidental Of Popularity - 1422 Words

For many years, the appearance of one’s body has been one of the most concerning features a person may have in life. Mainly because being attractive can help with almost anything. People look more highly at you and even respect you more than a person who isn’t attractive. One of the main emphases on a person’s attractiveness is their face. â€Å"Facial attractiveness provides honest cues to health and mate value† (Barber, 1994). This is a major reason as to why many are turning to cosmetic surgery for assistance with their appearance. In the recent decades, cosmetic surgery has seen an explosion of popularity. According to the American Society of Plastic Surgeons (ASPS), in the year 2012, there were a total of 15.1 million cosmetic surgery procedures performed in America. This has increased by over 3500% from the year 1992, in which only a mere 400,000 cosmetic surgery procedures were performed. This massive increase in desire for these procedures is due t o multiple different factors. One of those is that the procedures themselves have changed, resulting in a major benefit on the patient’s behalf. They have become minimally invasive and much safer than in the past. The minimally invasive procedures have increased the satisfaction rates of cosmetic surgery. Additionally, the increase in mass media attention on celebrities that have undergone several cosmetic surgeries has opened the public’s eyes, making them realize that they can look like a celebrity by undergoing a simple,Show MoreRelatedImproving The Health Care System1706 Words   |  7 Pagesplastic surgery. According to Huffington Post, â€Å"items bought and sold on the black market, make up the world’s second largest economy behind the United States at roughly $10 trillion.† That is an enormous amount of money that if thought about it could contribute into the economy if done legally. As stated by Bob Mundy, the investigation manager for the Healt h Department s Unlicensed Activity Office for South Florida, â€Å"The three most prevalent unlicensed medical activities are plastic surgery, injectionsRead MoreInnovators Dna84615 Words   |  339 Pageslists from 2005 to 2009 shows Apple as number one and Google, number two. OK, intuitively that sounds right. But we felt that the BusinessWeek methodology (executives voting on which companies are innovative) produces a list that is largely a popularity contest based on past performance. Indeed, do General Electric, Sony, Toyota, and BMW deserve to be on the list of most innovative companies today? Or are they simply there because they have been successful in the past? To answer these questionsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespersonality traits have contributed to Jung’s high job performance and career success. Since joining Avon in 1994, Jung has led a dramatic turnaround of a company that had a poor image, slow growth, and decline in sales to one of the world’s top cosmetics companies and the world’s leading direct sales brand. She transformed Avon by developing and executing growth strategies, launching new brand initiatives, and developing earnings opportunities for women worldwide. How Do the Big Five Traits PredictRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagessaid to be Western dress, put on makeup, and taken jobs. Makeup allowed them to transform their appearances, giving rise to a worldwide cosmetics industry that helped women appear more prosperous. Women in the West began having plastic surgery before World War I, and this behavior only increased after World War I, when great improvements in corrective surgery took place to help remedy soldiers’ disfigured bodies. Other young women moved away from their families and took jobs far from home, livingRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesand suppliers in a fair and ethical manner. Source: www.fedex.com/us/supplier/diverse/ Workforce Diversity 13 DID YOU KNOW? Looking at the Future of HRM Libby Sartain’s career has included working in the HR departments at Mary Kay Cosmetics, Southwest Airlines, the Society of Human Resource Management, and most recently as head of HR at Yahoo. She was recently interviewed by Workforce Management about the biggest challenges facing HR leaders: WM: What are the biggest challenges these

Art and Entertainment - 1099 Words

Art and entertainment The discussion what is art and what is entertainment has become quite common. Another relating topic is – do artists entertain, or do entertainers create art? The most common answer to these questions is, yes. Artists certainly create art, but art is also done for entertainment, and everything that was created by entertainers has a certain degree of artistic merit. If we go to a museum, we will see wonderful paintings and sculptures which are certainly more artistic than graffiti on the walls in the street. In a museum, we expect that we will be exposed to a certain level of art, and at the same tame, we will experience a certain level of entertainment. Whether something is artistic or not, simply†¦show more content†¦If entertainment is boring, it is a waste of money to see it, if the art is boring, maybe you should see it again, discuss it, or read more about it. From the arguments above, we can conclude that art is superior. But what can be called art? From many de finitions we can assume that art is an aesthetically pleasing and meaningful arrangement of words, sounds, colors, and shapes. It could be amended by â€Å"for those who are willing to rise to it, for all gender, races, sexes, religions, at any time, and at any place. Sometimes it does not reach an audience until decades or even centuries later. Art is about expressing one’s personal inner state or vision of the world. The thrill of art is in making new connections and discovering new corners of yourself. Art also often tends to be â€Å"less is moreâ€Å". Art that tries to be art is usually bad art. Art outlives us as well as its creator. And it shall be like this because people come and go, as do trends and theories about art, but art lives forever. After dealing with art, we should now try to define entertainment. Oscar Wilde said: â€Å"Yes, the public is wonderfully tolerant. It forgives you everything except genius.† It could mean that we are not able to reco gnize real genius art, and also that we are able to admire absolute garbage. What is entertaining is as subjective as the previous concept of what art is. Perhaps, entertainment is something that takes usShow MoreRelatedArts and Entertainment1766 Words   |  8 PagesARTS AND ENTERTAINMENT: Art is that three-letter word which encompasses literally everything around us. The world we live in and everything in it that spells beauty, creativity and innovation, is a piece of art. The world itself is Gods creation, a piece of His art. We human beings, and everything living are Gods masterpieces, His works of art. And then there are miracles man created... his works of art. Forms of art are many...music, dance, drama, painting, pottery... and the list just goesRead MoreAncient Roman Art Of Entertainment1561 Words   |  7 PagesAncient Roman Entertainment The art of entertainment held many significant influences within the Ancient Roman society. Though it is known that certain means to achieve such spectacles were vicious and cruel, it ultimately satisfied the Roman peoples need for pleasure and excitement. Public displays varied from chariot races, musical and theatrical performances, to the more gruesome acts of wild beast hunts, gladiatorial games, and public executions. Most of the Romans daily leisure activitiesRead MoreMtv : The World Of Art And Entertainment1511 Words   |  7 PagesSince its inception in 1981, MTV has been a cultural phenomenon as a leading force for pop culture and has changed the world of art and entertainment. The network captured the hearts (and wallets) of millions of young people and quickly built this American cable channel into a global youth cultural mega empire. MTV Networks (MTVN) has developed a prominent global reputation for its ability to provide content without compromising the MTV cultur e. However, the company faced its biggest challenge inRead MoreArt as Entertainment in the Musical Xanadu Essay619 Words   |  3 Pages Art has been enriching the lives of men for ages and ages. From paintings on cave walls, to the Mona Lisa and her suspicious smile, to Andy Warhol and his intrinsic and thought provoking printed cans, art has impacted the lives of every man, woman, and child on Earth. These pieces of art all have strong social or philosophical messages, and have been studied by interpreters everywhere. What people do not usually take a second look at, yet still impacts their lives greatly, is art that exists purelyRead MoreThe Art Of Dance Entertainment And Tutorial Channel On Youtube1199 Words   |  5 PagesBUSINESS PLAN ENTERTAINING THE WORLD THROUGH THE ART OF DANCE. A1 - BUSINESS PROFILE 1.1 BUSINESS ACTIVITY Dance is the world’s favorite metaphor; it is described as moving rhythmically to music, following a set of sequences of steps. My business is an emerging dance entertainment and tutorial channel on YouTube. It is an online business, and revenue is derived from companies who sponsor us to advertise. The main attempt is to get large audiences through subscriptions and views. 1.2 OWNERSHIPRead MoreElectronic Arts : A Leading Global Interactive Entertainment Software Company Essay1774 Words   |  8 PagesKyle Del Valle Financial Report FIN 343 Electronic Arts Inc. Introduction Electronic Arts Inc. is a leading global interactive entertainment software company. Electronic Arts, commonly known as EA, delivers video games, content and online services for internet-connected consoles, personal computers, mobile phones and tablets. In the 1990s, video game consoles gained sophisticated three-dimensional graphics. During this time consoles emerged such as Sony’s PlayStation and Nintendo’s N64. TheseRead MoreBolivias Language, Religion, Arts And Entertainment, Food, Social Customs And Rituals, And Values1192 Words   |  5 Pagescapitals: Sucre (constitutional) and La Paz (administrative). The purpose of this research paper is to get a better understanding of Bolivia by covering their cultural environment. I will go into further detail about Bolivia’s language, religion, arts and entertainment, food, social customs and rituals, and values. Language Bolivia has 30 official languages. The main three spoken languages are Spanish, Quechua, and Aymara. Approximately one third of the population speak Spanish as their native tongueRead MoreExploring A Career Within Entertainment Management1483 Words   |  6 Pageshas one prominent commonality- a love of the entertainment industry. Whether it is on purpose or not; music, art, television, theater; these forms of entertainment are everywhere. Even though the entertainment industry is already enormous, it is expected to grow 9-13% in the next eight years (American Job Center and O*Net, 2015, Wages and Employment Trends). The industry’s digital revenue will total $994 billion; thus, increasing the need for entertainment managers (American Job Center and O*Net, 2015Read MoreHum/205 Week 3 Assignment: Classical Societies Essay751 Words   |  4 Pagesrelationship between the art and the culture of the related civilization depicts through its purpose as a temple. Some articles sug gest that the temple was a place where worship occurred for both Poseidon and Athena; the structure survives and reminds of the religious history by Athenians, in Classical Greece. This genre of art influenced the culture of that civilization by providing space for religious beliefs to grow and continue; the culture influenced that genre of art through their religiousRead MoreThe American Blackface Minstrelsy Is An American Form Of Entertainment1293 Words   |  6 PagesArt is the â€Å"expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power† (Dictionary.com). During the 1830’s a form of art mimicking and degrading African American began to arise, this art form is what we know of as the American blackface minstrelsy. During this time period African Americans are viewed as inferior to the white man. They were viewed as uneducated

Principles of Marketing Woolworths Limited

Question: Discuss about thePrinciples of Marketing forWoolworths Limited. Answer: Introduction Woolworths supermarkets, originated in Australia, deals with the supermarket and grocery stores across Australia. It is owned by the Woolworths limited, with its headquarters at Bella Vista, New South Wales. Woolworths specialises in retailing groceries, and various other consumer goods to the people. Woolworths has a chain of 840 supermarkets across Australia, 156 supermarkets in New Zealand , successfully promoting and further expanding the business. In the year 2012, Woolworths has been marked as the largest retail chain dealing with consumer products in Australia (Woolworthslimited.com.au 2016). This report on Woolworths present a detailed analysis on the retail chain industry by laying stress on the issues that are prevailing in the environment of the company, the STP strategy related to the company , i.e., segmentation, targeting and positioning strategy of the people, the marketing strategy of the company. In the ends the report has been presented with some recommendations for the company that would help the company to enhance the productive growth of the organization. Issues in the Environment of the Company Woolworths is one of the best retail company in todays world . It has been in business for the past many years thereby expanding with its business successfully. Currently the company is facing some issues that is disturbing the atmosphere of the business. According to Armstrong et al. (2014), one of the vital issues that the company is dealing with, is that, there is an ardent need of an efficient executive manager which would deal with the issues overcoming in the companys environment. There are some policies framed by Woolworths that flawed and thereby resulted in creating economic pressures in the company. Such policies were like cheap cheap and low cost/high supply. These policies were unable to maintain the strategical framework (Dos Santos, Svensson and Padin 2013). One of the prior issues of the retail industry is that, the company has to deal with various labour union issues. Mass firing of labours have been experienced by the labours of the company that resulted in performance issues of the staff. As stated by Bolton (2015) , as the customers in the retail industry is directly related to the staffs of the stores, it creates disincentive regarding the productive growth of the company. STP Strategy Woolworths comprises of the most trusted brands in its retail chain. It serves millions of customers every day. It has maintained its position of being one of the most renowned organizations of the retail industry . In order to maintain the position, Woolworths follows an extensive segmentation, targeting and positioning strategy that helps the company to enhance its sales and thereby raising the profit margin (Bickhoff, Hollensen and Opresnik 2014) . Segmentation segmentation deals with dividing the mass of customers based on some specific attributes. There are four kinds of segmentation categories that helps an organization to differentiates the customers based on geographic, demographic, behavioural and psychographic attributes. Based on the geographical diversion, different cultural differences of the customers are taken into account. In order to promote a particular brand or product of a company, it is quite essential to segment their customers in order to proceed with the promotion process (Hanlon 2013). The company segments its customers based on gender, standard of living, income of the people, concentration of the population, demand for organic and natural food products, etc. Targeting after performing the segmentation of the customers, the next step that follows is market targeting. Targeting helps to focus and promote the chosen segment of the population in order to introduce the new products of the company. As per Schlegelmilch (2016), for a retail industry like Woolworths, targeting objective is not prime method of marketing strategy, as the company deals with a variety of products, that focus on many segments of the society rather than any one of them. Yet, merging of the company with new brands creates some possibility for Woolworths to target the segments as per that new product. Positioning- positioning is the third stage of marketing strategy that is followed by Woolworths. In this strategy, the creates a market overview based on the attributes of the product. The characteristics are then aligned with the chosen segment of the society . This helps in positioning the right products to the right customers, thereby, providing them with the correct form of marketing mix. Marketing Strategy The main aim of Woolworths is to deliver the right shopping experience to its customers each and every time . The mission statement of the company is s follows We, as passionate committed retailers, understand and lead our customers through excellence and a deep knowledge of our products and services and the world we live in. The key strategic priority for Woolworths is to build up a multi-option retailing in term of low price, good quality products and services, in stores experience to meet customer requirement. Woolworths has been ranked as the largest online retailer in Australia and New Zealand In order to achieve their mission statement, Woolworths have been following various strategies that helps in maintaining their position till date. The strategic prioritize of the company are as follows Extending leadership in food products Woolworths aim at establishing market campaigns that would add value for the stakeholders and in return enhance the business productivity of the company. It would raise the market share of the organization in Australia with special implementation on in line stores, fresh products and value goods (Kotler et al. 2015). Woolworths aims at breaking the sales growth point by maintaining the australias fresh food people marketing campaign. It has launched this program by utilising the innovative method of the voice. The company aims at playing the lead in retailing food and liquor. Act on portfolio According to Feigin (2016), Woolworths aims at evaluating the electronics business which it has planned to start in order to establish the acquisition with dick smith. It is also focussing various alignments with other companies and suppliers that would help the company to acquire more customers and add value to the marketing strategies of the company. Woolworths have already maintained their position as implementer of hotel and pubs. It is their aim to maintain such a role in future. Maintaining track record - being australias most trusted retailer , it aims at supporting innovative practices that would help in creating unique techniques and effects in order to promote their retail chain and raise the sustainability and profitability of the organization. It aims at expanding its business globally, that would help in enabling new growth segments for the company(Berning 2014). New area of growth - maintaining an effective supply chain management of the company would enable the organization to move a step ahead towards profitability. An extensive supply chain management helps to fuel the growth of the company. The company aims at improving the long term relations with the stakeholders and would add more investment in business thereby, raising the value (Pride and Ferrell 2016). The company initiates changed in the staffing policy that would help in selecting the best talent for improving the working condition of Woolworths. Woolworths has an assigned list of values that includes marketing the goods with responsibility, responding to the customers needs and fulfilling their demands, looking after the workers right and providing them with various facilities, raising the bar ob animal welfare, ensuring responsibility while selling liquors in store. Recommendation Pricing strategy is the most important strategy that is followed in retal industry. In orr to facilitate growth, sales and profit, Woolworths should lay their prime focus on Cost leadership structure Strategic merging Product propagation People prioritized development Cost leadership structure fro Woolworths, maintaining a cost leadership is of prime importance. They must implement an integrated structure of actions that would allow the company to produce and deliver quality products at the efficient price. It would help Woolworths to generate maximum outputs and at low costs. Woolworths has already processed the sales up/costs down strategy, which ensures to design products at lower costs of production. Woolworths have successfully implemented such policies in their business. Woolworths must analyse the efficient management strategies that would help them to generate efficient schemes and policies to upgrade the level of business and thereby release more profits for the company. Woolworths should initiate plans to manage the supply chain in order to decrease the costs of excess handling of goods . The future prediction system must be revised, as the cost of inventory is too high for the company when the predicting analysis is poor (Khanna and Palepu 2013). Strategic merging another recommendation which is quite vital for Woolworths to develop strategic alliance with various brands and production companies that would help in overcoming the further costs of processing the business. Woolworths must raise their plans of correlating themselves with other business and brands, it would help them to grab more customers and raise the market share of the company (Simkin 2016). With a rise in the number of new retailers in the market, it is feasible for Woolworths to raise their alliance with those retailers, rather than let them grow as competitors. Woolworths must also initialise various reward program that would help in laying short term impact on the sales and revenue of the company (Methner, Hamann and Nilsson 2015). Product propagation - dealing with a huge variety of consumer goods, propagating their products would help Woolworth to instigate the demand for the goods aiming the existing customers and also attract new customers towards itself. Woolworths aims at selling fresh vegetables and fruits that has been brought directly from the farm. It helps in attracting the people who are driven by consuming fresh demands in order to use fresh food products for themselves. Introducing luxury brand products along with daily consumer goods , would attract the people towards the supermarket and it would even help the company to globalise in future with a broader base (West, Ford and Ibrahim 2015). People prioritized development retailing is considered as a highly focussed business with high priority to people. Woolworths must initialize various plans and policies that help in providing the people associated with the company to attain maximum advantages. This would allow the people to maintain their trust in the company thereby making Woolworths one of the trusted brand of the country. Conclusion Woolworths is prestigious retail industry of Australia , that aims at being the largest retail chain of consumer goods in the country in the future years to come. In order to maintain its position as the leader of the retail sector, Woolworths implements various structural and operational reforms. It is a 92 years old company that has spread all around Australia (Woolworths Online 2016) . In spite of such a good background of the company ,the company faces various issues within the environment of the organization. An extensive segmentation, targeting and positioning strategy has been maintained by Woolworths that provides them with the incentive of raising their sales. The marketing strategy laid by the company is quite efficient in nature to help them to gain maximum market share, thereby raising the profit margin. The recommendations presented in the report are clearly listed by keeping the well-being of the company as the basic priority. Reference Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Berning, A., 2014.Sustainable supply chain engagement in a retail environment: the case of Woolworths food suppliers(Doctoral dissertation, Stellenbosch: Stellenbosch University). Bickhoff, N., Hollensen, S. and Opresnik, M., 2014. Step 2: Strategic and Operative Marketing PlanningSegmenting, Targeting, Positioning. InThe Quintessence of Marketing(pp. 47-110). Springer Berlin Heidelberg. Bolton, S., 2015. Woolworths workers back at work.Green Left Weekly, (1065), p.3. Dos Santos, M.A., Svensson, G. and Padin, C., 2013. Indicators of sustainable business practices: Woolworths in South Africa.Supply Chain Management: An International Journal,18(1), pp.104-108. Feigin, L.M., 2016.The effects of protests and boycotts on a brand and its reputation: a case study on Woolworths and boycott, divestment and sanctions (BDS)(Doctoral dissertation, The IIE). Hanlon, A., 2013. The Segmentation, Targeting and Positioning model-Smart Insights Digital Marketing Advice. Khanna, T. and Palepu, K., 2013.Winning in emerging markets: A road map for strategy and execution. Harvard Business Press. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Methner, N., Hamann, R. and Nilsson, W., 2015. The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. InThe Business of Social and Environmental Innovation(pp. 87-104). Springer International Publishing. Pride, W. and Ferrell, O.C., 2016.Foundations of marketing. Nelson Education. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing. Simkin, L., 2016. 11 Segmentation.The Marketing Book, p.271. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Woolworths Online. (2016). Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 23 Sep. 2016]. Woolworthslimited.com.au. (2016). Strategy and Objectives - Woolworths Limited. [online] Available at: https://www.woolworthslimited.com.au/page/Who_We_Are/Strategy_and_Objectives/ [Accessed 23 Sep. 2016].

Developing Sustainable Business Organizations

Question: Discuss about the Developing Sustainable Business Organizations. Answer: Introduction The success story of a business organization depends upon the quality of production which is linked with the level of services provided by the organization. The quality of production can only be achieved if the customers are highly satisfied. The customer satisfaction can only be attained if the organization has implemented the management strategies in a proper manner. It includes acquisition, development and utilization of both human and financial resources (Hendry, 2012). The scope related to operation management includes a range of services from strategic to tactical operations; it includes determination of the efficient operation management tool in order to achieve sustainable results. In a large sized business organization like McDonalds which has comprehensive working model it is necessary to look into the most appropriate techniques in order to attain high level of efficiency. High quality product requires efficient employees who constantly work in managing the productivity. I f a business wants to maintain a position it need to hire the most efficient employees in order to enhance the overall productivity. It need to improve its recruitment procedure and most importantly it need to imbibe the culture in the mind of the employees through the training process (Armstrong Taylor,2014). The purpose of the report is to understand the human resource management practice in the worlds largest fastest growing fast-food chain. Hence it has become important for a large sized organization like McDonalds to improve the overall model in order to recruit the most efficient employees. Companys overview McDonald is known to be one of the largest fastest growing food chain with round 32,000 local restaurant serving millions of customers. The restaurants are mostly operated by the local independent person or the organization by offering the products as per the local people needs and choices. It serves the world the most famous meals like fries, burgers, chicken nuggets etc. Mc Donalds has focused its resources by hiring the efficient leaders in order to enhance the productivity. The report establishes a relationship in between the human resource with the overall productivity in order to attain objectives. The vision of McDonald is to add value to the customer by emphasizing on different goals. Company has to develop an effective leadership in order to take advantage of the current market needs (Company Profile, 2016). Mc Donald is providing an effective career growth and opportunities to its employees. There purpose is to retain the most efficient employs in order to achieve a sustainable market growth. The role of leadership is to manage an effective workforce in order to attain maximum result. The duty of the leader is to attract the best people from the industry. The purpose of implementing an efficient human resource management tools by providing training programs, learning and guiding the employees regarding the career map. These techniques help in achieving the desires set of goals through managing the human resource in the most appropriate way (Wilton,2016). The purpose is to focus on the most relevant theory acceptable across McDonalds with an objective to earn sustainable results. The purpose is to understand the various recognition schemes implemented by the company in order to achieve desired result. This is necessary for an organization to implement a most appropriate structure while considering human resource management in a competitive business environment. McDonald is one of the fastest growing food chain joint which is highly considered while making choices related to food. The main reason behind developing a competitive strength is to hold an effective position in the market against Pizza Hut, Burger King, and KFC etc. McDonalds need to adopt an effective strategy in order to hold an effective market position. This is only possible if the company focus on developing an effective structure to hold a better place in the market. Recognition Scheme This particular scheme forms to be one of the most important elements of an organization. This not only helps in attaining the best place in the market but also helps in retaining the best employees. The main purpose behind implementation of effective recognition scheme is to receive an effective rate of employee turnover. These schemes are related to the value of the employees and attain cost efficiency. McDonalds understand the importance of effective implementation of the recognition program in order to achieve the desired target. It is due to the fact that the organization can only attain efficient result if it reinforces the recognition programs. There are more chances of failure if a company doesnt retain the efficient people. The human resource in an organization is the largest asset and if a company ignores them it can cause a huge loss. These recognition schemes help in creating a better market position by considering various aspect like providing benefits to the employees, reducing the overall employee turnover, enhancing the productivity through training programs and developing future leaders (Sparrow, Brewster Chung,2016). Recognition schemes need to be implemented at different stage so that employees feel accomplished. Understanding culture at McDonalds It is necessary for the employees to understand culture in order to attain high level of productivity. The culture can only be imbibed in the employees by providing them with proper training. This will help in motivating the employees and creating growth and opportunities for the employees. There strategy is to implement diversification strategy at every place in order to understand the culture. Previous strategies were not effective that forced the management to implement more efficient strategies in order to motivate the employees. Leaders in an organization can be created through continuous motivation and motivating learning and knowledge process, Developing leaders from the initial stage (Geppert, Matten, Williams, 2016). The development of leadership skills in the employees not only helps in enhancing the skills but this strategy help in seeking better opportunity to showcase skills. McDonald identifies the employees with efficient talent and continuously develops them to becom e future leaders. The company provides better training and learning process to those employees who has a better set of leadership skills. These learning programs conducted by the company not only help in attaining the effective result but also helps in attaining desired set of result (Shields, et al,2015). Employees are provided with internal and external training in order to attain sustainable result in order to attain desired result. The cost of training is beard by the company. Intercultural training forms to be one of the impotent parts of the training process. McDonalds carry out various online training programs that help in boosting the productivity. McDonald provides with effective leadership guidance to the employees and motivates them to grow in every aspect (Schuler Jackson, 2014). The success of the organization is based on implementation of the schemes in a proper manner by engaging employees effectively. McDonalds has set up a high level of standard for developing leadership skills inside the employees. The reward programs run by them have helped in retaining the best employees from the industry. It has however understood the importance of value of employee recognition scheme in day today functions. These schemes are gaining popularity among the employees and the organization. It takes place at various levels by providing rewards to the employees. This system has helped in achieving sustainable results. However these schemes cause a huge amount of burden on the organization. The employer has to evaluate performance of employee periodically that causes an excess amount of cost on the company (Storey, 2014). The core advantage has helped them to attain a desired market position. The financial data of McDonalds has helped in evaluating their profits and sales. The customers of McDonald are happy and it has helped them to attain a required place worldwide (Nickson,2013). The organization has developed efficient leader due to its leadership programs. These programs have helped the employees to handler the most critical situation. The recognition program in McDonald was implemented in the year 2013 with a motive to retain the most efficient employees in the organization. The recognition program at McDonald recognizes the employees on the basis of their performance of monthly, quarterly and yearly basis. These programs help in motivating the employees and enhance the overall productivity. Recognition programs are carried on local and international level to recognize those employees who are working efficiently in order to attain desired set of results. All these schemes has provided with the career opportunities in order to develop efficient leaders and to retain those employees who are consistently performing. Although this process causes a huge burden on the organization in order to manage the programs at a large scale by motivating employees at all th e level (Riley,2014). Theories Applied By McDonalds The theory classifies the need of an individual in 5 parts. An individual is only feeling motivated if the lower needs are satisfied. Under this theory the employee only feel motivated if there lower level needs are satisfied. There is an order in which the needs of an individual flows (Budhwar Debrah, 2013). The five steps mentioned in the Maslows theory are described as follows: Physiological needs These are the physical needs that arise in the employees which form to be the basis requirement. The organization provides with daily lunch, transport facilities, salary etc. These needs form to be the major section of an individual in an organization (Stredwick, 2013). These needs arise at the next level when the physiological needs of employees are satisfied. At this level the employer provides the facility like health and safety insurance, sick leave. These needs arise due to necessity of social safety (Ehnert, Harry Zink, 2013). The social needs in an employee arise due to the bond of employees with the other employees and the organization. This has helped the organization to attain high level of productivity in order to achieve desired result (Kehoe Wright, 2013). Self esteem needs These needs arise due to the need of creating a self respect in the society. The leader satisfies the employees by providing them with an ability to understand their skills. At this stage the leader motivate the employees through the recognition programs. The employees are motivated by the employers in an effective manner in order to create a sense of accomplishment in their mind (Stredwick,2013). It is the last stage of the theory where all the wants of the employees are satisfied. It is rightly said that the wants of Nan individual can never come to an end. It is a very complex process to organize the needs of the customer on the basis of individual want (Boella Goss-Turner, 2013). This theory is based on the ability, motivation and opportunity model. These three characteristics are responsible to develop employees performance. At McDonalds the ability of the employees is developed through the leadership programs. The recognition programs help in motivating the employees in order to retain maximum results. Providing employees with an opportunity to grow will help in increasing the overall productivity of an organization (Hoque,2013). Self-determination theory This theory is related to the motivation and personality development through the psychological needs of the customers. It is based on motivating the employees in order to attain the high level of productivity. McDonald understands the variance in the behavior of the employee and provides with an efficient motivation programs in order to attain a high level of accomplishment. The key purpose behind motivating the employees is to provide an intrinsic motivation (Aswathappa, 2013; Maslow, 2013) Differences in between the human resource practice at McDonalds and Spastic society No, McDonalds is a profit making organization with a motive to provide maximum amount of benefit to the shareholders. Spastic Centre whereas is a nonprofit making organization. The motive of the organization is to provide social welfare to the community instead of earning profit. The nonprofit organization thereby provides shelter to the spastic kids by providing them with a shelter. McDonalds provide food to the people across the globe with a motive to earn profit. The leadership process, styles and strategies are different in both the organization (Cardon Stevens, 2004). The leader in McDonalds focuses on improving the overall capacity of the employees whereas in case of a spastic center the motive is to promote welfare activities among the people with disability. There is a vast difference in between the way in which the HRM procedure is being utilized by both the organization. The process of recruitment, screening, selection and decision making is different in both the organization. There is lot of difference in between both the organization that is based on the taxation, financial statement etc. However it is the duty of both the organization to retain the most efficient employees in order to attain desired results (Noe, Hollenbeck, Gerhart Wright, 2006). Conclusion The report consists of Human resource practice at the world renowned organization- McDonalds. It is therefore concluded that the organization is using its strategies to develop a better environment for employees in order to promote theory interest on the long run. In a large sized business organization it is important to motivate the employees in order to enhance the overall productivity, these tools are however essential to earn a differential place in the society. The leaders and mangers are therefore responsible to create a difference by implementing the policies in the good faith of the organization. McDonalds has succeeded in all these years due to the efforts made by the leaders and their managers by performing the job in an appropriate manner. Performance appraisal and recognition is an important tool for an organization to motivate the employees in a positive direction. The process is more important in order to create a distinguished leader. The report however mentions the various motivational tools in order to create distinguished result. Motivation is an important tool used by every organization to achieve sustainable results. References Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Aswathappa, K. (2013).Human resource management: Text and cases. Tata McGraw-Hill Education. Boella, M., Goss-Turner, S. 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